How to win an Effie Award

Whether you're an agency or a Strategist - proving your worth to your clients has never been more important. And proving effectiveness and making a positive impact on the client's business is the way to do that. Winning an Effie Award is irrefutable proof of this. In this presentation I'll show you how to:

- Understand what you're accountable for as Strategists.
- The basics of effectiveness measurement.
- 10 key tips on how to win an Effie built up from hundreds of hours and papers.
- How we won the only Gold APAC Effie awarded in Singapore in 2020 and 2021.